Royal Enfield sees the ongoing slowdown in the auto retail sales as an opportunity to evaluate the performance of its dealerships, fill in the gaps in aftersales services, clean up the processes, provide non-financial support to its dealers wherever required and replace the non-performing dealerships.
Siddhartha Lal, Managing Director, Royal Enfield, was talking about the dealer profitability coming under pressure during the declining sales in Q4 FY19 in an analyst concall.
“During the phase of excellent growth, all dealers drive with the tide. But when the market goes the other way, you identify the underperforming dealers. The slowdown is an opportunity to see the strong dealerships, which are continuing to perform and hold their own," he said on May 10.
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